SEO optimization involves multiple strategies to improve a website’s visibility and performance on search engines. It starts with thorough keyword research to identify the most relevant terms to target for higher rankings. On-page optimization ensures that website content, meta tags, and images are aligned with SEO best practices, while technical SEO focuses on improving site speed, mobile compatibility, and structure for better crawling and indexing. High-quality content creation is key to engaging users and matching search intent. Backlink building, through acquiring authoritative links, boosts the website’s credibility, while optimizing user experience ensures easy navigation, fast load times, and mobile responsiveness for better engagement and conversion rates.